Graphic Design:

Our client, a young graphic design agency in Montreal, was selling remarkably well but failed to reach break-even. After conducting a company-wide analysis, Guerilla BizStrat found several flaws in the business processes in place, in project and production management and in the pricing, sizing, scoping and buffering policy of the agency.

After implementing Guerilla’s BizStrat’s recommendations, the agency increased its net revenues by 15% and its gross margin by 35%.

 

Medical Supplies:

Our client, a 25 year old business in the textile medical supplies, was experiencing revenue and net profit growths regardless of the fact that it sold over 80% of its products to the USA and that the Canadian had strongly appreciated against the American. Nevertheless, Management felt that the company, holding only a fraction of its market could sell more.

Guerilla BizStrat conducted a short diagnostic of the company’s marketing practices and found that its marketing mix was adequate, except for an important lack of promotional efforts.

Guerilla BizStrat thus developed a direct marketing plan to raise market awareness and brand recognition in a strategic market segment.

Guerilla BizStrat also advised its client that it was in a strong position to grow aggressively and acquire competitors. Guerilla BizStrat is thus currently helping its client acquire the right competitor in a strategic market.